URBANWORLD DIGITAL PANEL 1
HOSTED BY HBO & HBO Go
September 19, 2012 / 4:00pm – 5:30pm / HBO Theater, 1100 6th Avenue, 15th Floor
Kickstarting Creativity, Community, & Possibility: Crowdfunding Your Content
The digital landscape continues to level the playing field for today’s content creators, with the latest craze being the evolution of crowdfunding campaigns. This basic concept – fund a project / build an audience – enables independently crafted projects to see the light of day, thanks to financial support from friends, fans, and absolute strangers who simply love the idea. With over 24,000 projects successfully funded, 2 million funders, and $250 million pledged to projects, Kickstarter is providing liberating ways to fund and follow creativity. Filmmakers achieving success with Kickstarter will share their journey and the impact of this “all or nothing” alternative-funding source on project success. Whether funding production costs, festival participation expenses, or interactive opportunities that contribute to content development, Kickstarter affords a reciprocal means to ensuring that innovation in filmmaking flourishes. And equally important is that filmmakers using these platforms have to become savvy marketers to boot, as they pitch themselves, as much as the project, to secure funding. Join us for a conversation featuring content creators kick starting their projects (and dreams), as they discuss the various approaches influencing progress and potential.
Featured Speakers:
- Christine Giorgio, Producer, Four
- Ryan Koo, Writer/Directo, Manchild
- Terence Nance, Writer/Director, An Oversimplification of Her Beauty
- Bill Warrell, Producer, Maker of Saints
Moderator: _ Denmark West, Principal, Forrer Street Co.
ADVANCE RSVP REQUIRED BY SEPTEMBER 17, 2012
URBANWORLD DIGITAL PANEL 2
HOSTED BY HBO & HBO Go
September 19, 2012 / 6:00pm – 7:30pm / HBO Theater, 1100 6th Avenue, 15th Floor
The New Now: Rewriting Opportunity In Content Distribution
With distribution opportunities transcending traditional platforms, content creators are increasingly well positioned to share their work with a diversity of audiences. The yesteryears of television, DVD, VOD, and theatrical releases (if the stars are aligned) as sole vehicles of distribution have been enhanced by today’s rapidly evolving opportunities for content delivery, enabling filmmakers to more directly engage consumers on their artistic journey. The explosion of tablet consumption and continued web and mobile growth has given birth to innovations such as HBO Go and YouTube funded channels. These industry trailblazers are presenting content creators with new ways to expose their long and short form programming, while writing revisionist history along the way. Executives leading the charge with these newer platforms will share insights on their respective mission and strategy, while giving a glimpse into their approach to the marketplace and the opportunity it affords filmmakers.
Featured Speakers:
- Alvin Bowles, CEO, Grab Media
- Nick Hall, Vice President, HBO Entertainment
- Andrew Mer, Vice President, Content Partnerships, SnagFilms
- Alvin V. Williams, Executive Vice President, Alchemy Networks
Moderator: _ Rachel Watanabe-Batton, Producer / Vice Chair, Producers Guild of America – East
ADVANCE RSVP REQUIRED BY SEPTEMBER 17, 2012

